As I celebrate the launch of Purposeful Performance, I want to take a moment to thank everyone—my community, readers, colleagues, and supporters. Your encouragement and belief in this journey have been nothing short of inspiring. I'm deeply grateful and excited to share this moment with all of you.

Have you ever been in a job where the boss preaches about a clear purpose but doesn't see the need to put that purpose into practice? It's as if the boss has painted a lovely image of what work should look like, but it's an entirely different story once you're part of the picture. Let's explore how this situation arises and how we can address it.

In my career, I have certainly made my fair share of mistakes. However, the one mistake I continued to make was holding onto employees who did not align with our company culture for too long.

When it came to firing employees, I firmly believed in the potential of coaching and mentoring individuals. Instead of immediately terminating them, I convinced myself things might improve if we gave them more time.

I dedicated my time on YouTube to searching for advertisements focusing on making a social impact. These were the videos with powerful messages that pulled at your heartstrings and motivational speeches ranging from 30 seconds to three minutes. I viewed ads from prominent companies like Nike and Starbucks and impactful talks by people like Brené Brown and Jim Carrey. Out of all these videos, the ones that spoke to me the most shared two key qualities: authenticity and vulnerability.

Your success is no longer solely dependent on a solid strategy. Fostering a culture of transparency is crucial in driving collaboration, building trust, and reaching team goals. As leaders, we recognize the significant impact of transparency, and in this article, we will delve into its importance in creating stronger teams.

When Steve Jobs was forced out of Apple in 1985 due to a massive disagreement with the CEO and the board, Apple lost its way. When Jobs returned to Apple as interim CEO in 1997, he had the daunting task of restoring Apple’s profitability. Through his remarkable efforts, the company went from a loss of $1.04 billion to a profit of $309 million in just one year.

B Corps have chosen to join a worldwide movement toward viewing business as a means for positive change, reshaping the definition of “success” to use profits and expansion for a greater purpose. Their dedication lies in creating an economy that is inclusive and sustainable for all.