Unlock Your Business Potential in 90 Days

You get a strategic roadmap to more profits, better employee engagement, and a purpose-driven strategy that works.

Struggling with a demotivated team or feeling stuck in growth? Imagine turning things around in just three months—boosting profitability, aligning your team, and finally having a crystal-clear roadmap for success. Don’t let another month slip by with missed opportunities and wasted time.

Book a Free, No-Obligation Consultation and take the first step toward creating the business you've always dreamed of.

Grab the Award-Winning Book on Amazon!

Purposeful Performance Book Retailers

Discover why CEOs, entrepreneurs, and business owners call this book a must-read for every leader. Winner of eight awards, including Best Non-Fiction of 2024, this book offers a step-by-step guide to creating meaningful impact within and beyond your organization. You’ll also gain a straightforward strategy, planning, and execution framework that gets results—get your copy today!

Audiobook Coming Soon! Get a sneak peek with this Chapter 4 excerpt—unlock powerful insights to lead with purpose and drive lasting impact.

Make your business stand out.

It all begins with a purpose. Whether you're launching a business, scaling a passion, or driving change, Purposeful Performance shows you how to tell your story in a way that creates a lasting impact.

What Readers Are Saying

  • This book is an indispensable roadmap for purpose-driven prosperity in an era where consumers and employees crave meaning and authenticity. Purposeful Performance is more than just doing well by doing good. It’s an inspirational and contagious read that motivates and empowers, making it a must-read for every business leader.

    Dr. Robert G. Cooper is creator of the world-famous Stage-Gate® process, Professor Emeritus at McMaster University, Canada, and ISBM Distinguished Research Fellow at Pennsylvania State University, USA. Best selling author and one of the most influential innovation thought-leaders in the business world today.

  • Purposeful Performance is that rare, indispensable resource for those determined to make the best of their lives today. Are you ready to learn the secret mix of connecting, leading, and succeeding—an endeavor that will influence your life? Then read this book from cover to cover. In doing so, you will grasp the function of cultivating meaning, adding value, and finding purpose.

    Steve Gilliland, bestselling author and Speaker Hall of Fame member

  • A must-read for visionary leaders who dare to choose purpose over profit. This book offers tactical insights that will transform how you craft company culture and align strategic goals with a values-driven mission. Jonathan Stanley candidly shares his own mistakes and provides heartfelt stories and practical examples to demonstrate how these principles can be thoughtfully executed.

    Abagail Pumphrey, CEO of Boss Project & Host of the Strategy Hour Podcast - TOP 10 BUSINESS PODCAST | 4 MILLION+ DOWNLOADS | 750+ EPISODES

  • "I thoroughly enjoyed this book, appreciating its emphasis on the need for purpose, focus, and a balanced approach to strategy and planning. It underscores that authentic leadership is rooted in principles and beliefs. The book's value lies in its practical guidance, with numerous concrete examples, cases, and agendas demonstrating how to implement strategy and planning effectively."

    John Knubley, Corporate Director, Strategic Advisor, The C.D. Howe Institute, #1 Awarded Think Tank in Canada, and former Deputy Minister of Innovation, Science and Economic Development Canada. Masters of Philosophy, Politics and Economics, University of Oxford, Masters of Public Administration, Harvard University

  • Unlock the transformative power of purpose with this groundbreaking book. Jonathan Stanley challenges conventional wisdom by urging readers first to create something worth making and then to build something people genuinely care about. Purposeful Performance is your indispensable companion on the journey to meaningful success.

    Tricia Richards-Service, PhD, Founder and President, I Need A Speaker

  • Jonathan Stanley has delivered a tremendous tool… This book serves as a valuable guide for building bold and influential organizations with a fearless mindset. Whether you are an entrepreneur just forming your business or a seasoned executive wanting to implement change, this book will be a must-have companion on that journey.

    Randy Uens, Serial Entrepreneur, Dragons’ Den Survivor, Co-founder, CCO, Kensana Health

  • I would make this book required reading for every startup boot camp. If you're driven to create something truly meaningful—for your customers, employees, and community—then the keys to your success lie within these pages. This book is not just a guide; it's a torch that will light your way to impactful and lasting achievements.

    Scott West, President, King Brand Healthcare Products

  • This book offers a thoughtful roadmap, helping you explore both your business and personal compass as you navigate the balance between profitability and doing good. At the heart of Purposeful Performance lies the essence of purposeful change. Read it, act on it, and embark on a journey towards intentional living and business success.

    Rebecca Darling, MBA, PMEd., Associate Certified Coach

  • Prepare to be inspired. Purposeful Performance drives home the reality that organizations with a clear and inspirational purpose that is supported by a clear and concise plan - WIN. This must-read book guides you through the strategic planning and execution process that supports the purpose of your organization. Make your leadership team read it, own it, and live it.

    Russ Gentner, Founder, Director, Listen Technologies

  • Purposeful Performance is an essential read for anyone looking to ignite genuine connections and bring purpose back into their lives. As we navigate the complexities of modern life, Generation X, Y, and Z desperately need a guide to reclaim meaningful leadership interactions. This book offers timeless steps that you can return to again and again, ensuring that every encounter is heartfelt and impactful. Don’t just read this book—embrace it, live it, and watch how it transforms your leadership.

    Scott Cosens, COO, GROWlytica (a Marcavel company)

  • Throughout my career, I have been a co-founder and executive of multiple start-up companies in national security IT, and life sciences. Purposeful Performance serves as a well-crafted guide for transforming a meaningful purpose into a meaningful company. This book is a must-read for anyone looking to build or join an authentic organization or even just support one.

    Rob Collins, Founder, Investor, Strategic Advisor, Attorney

  • This book is a must-read for any entrepreneur or leader tired of the monotony of traditional strategic planning efforts and their inevitable frustrations. As you follow along, you will see yourself viewing these hurdles through a completely different lens and seeing how everything ultimately comes back to core impact and mission as the foundational element to driving success.

    Kyle DeVivo, Co-Founder, The Bus Network

  • In a world where business as usual is no longer enough, this book stands as a testament to transformative change. By embracing these principles, leaders can navigate their companies with clarity and conviction, fostering sustainable success and positively impacting society. This is not just a book—it's a guide to creating a better future through business.

    Achiri Fru, MBA, Global Director of Sales, Carvil International

  • I struggle to finish most business books because of their disjointed structure, but this one is a page-turner. Purposeful Performance is the ultimate guide that you won't want to put down or go without. Not only does this book provide a roadmap for the planning and implementation process that all leadership teams should undertake, but it also incorporates engaging storytelling that makes it a must-read for any business.

    Will Plummer, CEO & Co-Founder, Trust My Group

  • In a sea of attention-seeking companies, this rare book is a must-read for anyone aiming to uncover the secret mix of unparalleled creativity and genuine connection. Your journey to a more purposeful and fulfilling life begins here—embrace it and be the change we all need.

    Clinton Belcher, President & CEO, CB Powers Enterprises Inc.

  • Discover your true 'why' and core values—ignite purpose, inspire results, and create lasting impact.

  • Create a clear, actionable strategic plan with a quarterly execution framework to avoid common business failures.

  • Transform your vision into action—book this 2-day workshop to build strategic clarity and execution success!

When You Use Simple Strategic Planning

Watch People and Revenue Grow

Without a clear strategy, your vision for growth and purpose can be lost in clutter and chaos. I present a straightforward strategic planning framework that brings clarity and direction to your team, ensuring everyone is always working on activities that will drive your business forward. With three easy steps, transition from uncertainty to clarity and experience purposeful growth.

This is our simple process:

Book a Call

BOOK A CALL

Kickstart your journey. Create purpose, clarity, and meaning in your work.

Connect and Learn the Strategy Framework

LEARN AND APPLY THE FRAMEWORK

Gain a clear understanding of your business direction and motivate your team.

Watch your people and business grow

WATCH PEOPLE AND REVENUE GROW

Experience Growth: Bask in the progression of your purpose-driven business.

Beware the cost of confusion - it might be your business’s growth.

Imagine a streamlined operation with purpose, clarity and a clear direction that propels your business forward.

Navigating the daily operations of your small business can become a whirlwind of uncertainty and frustration. Without a clear strategy, the vision for growth and purpose can become lost in the clutter.

As a leader, your vision deserves to be understood and embraced by your entire team. But too often, uncertainty and complexity get in the way of progress. Imagine having a simple, actionable framework that aligns your team, ignites their engagement, and drives measurable business success.

Discover the 10-Slide Plan Framework—a proven, clear-cut strategy designed to help you communicate your vision effectively and transform it into action. Whether through consulting, workshops, or speaking engagements, I’ll guide you to achieve clarity and purpose for sustainable growth.

Don't let hesitation or uncertainty hold you back. Take the first step toward a more focused, purpose-driven organization today.

Learn and apply the planning framework that cuts through the chaos. With this in place, you can rise above the mundane and focus on the transformative growth of your venture.

Avoid the pitfalls of those who came before you.